Our Story

Ounces is a lifestyle brand that was born out of curiosity.

Not to follow trends or launch the next big thing—but to understand what it really takes to create something from scratch. To design, produce, and put it out into the world with intention.

It began as an experiment, a way to learn by doing. No big mission, no polished brand deck. Just a genuine interest in making clothes that feel grounded, useful, and well-made.

Along the way, it started to take shape. A rhythm formed. We leaned into what felt right: clean design, subtle references to sport, and a focus on everyday wear.

Ounces is the result of that process. Still learning, still refining—but always moving with purpose.

If that speaks to you, cool. If not, that’s fine too.